Grand & Toy® Announces Strategic Partnership With PrintReleaf

TORONTO — February 23, 2016 /CNW — Grand & Toy, has become an authorized channel partner of the PrintReleaf Exchange [PRX], the first technology platform to enable cloud-based forest product tracking and reforestation. This partnership allows Grand & Toy to provide its customers with an innovative and authentic way to promote sustainable business practices and reduce the environmental impact that can result from the use of forest products, such as printing.

"With the PrintReleaf partnership, Grand & Toy is making going green even easier for our customers," said Serguei Tchertok, Sustainability Manager at Grand & Toy. "A product that helps our customers make a positive, real-time contribution to preserving the environment, while promoting efficiency and innovation, speaks to the core of Grand & Toy's historical commitment to social responsibility and sustainability."

PRX measures paper consumption through a process that uses the automatic transmission of device and fleet data collected by print management software on imaging devices. This allows end users to help neutralize paper waste, improve efficiency and certifiably participate in sustaining our global forests.

With PRX, customers reforest their paper consumption by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice. Through PrintReleaf's integration with Global Forest Watch, a platform hosted by the World Resources Institute, customers interface with heat map technology that represents forest loss and gains across the globe, highlighting areas that most need reforestation. PrintReleaf reforests at a rate of 8,333 sheets of paper per tree. After selecting where they want their paper 'releafed', Grand & Toy customers can use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.

Since the launch of PrintReleaf, the company has measured nearly 100 million pages and 'releafed' 10,000 trees.

This partnership also provides Grand & Toy's customers with the opportunity to integrate social media, automatically sharing monthly Twitter and Facebook announcements of 'releaf' transactions that promote active participation in sustainable business practices.

The PrintReleaf program is now available to all Grand & Toy customers who purchase Grand and Toy private brand toner, produced by Clover Technologies. All Grand & Toy private brand cartridges are remanufactured, making them a cost effective and sustainable option for offices of any size.

About Grand & Toy
With a heritage that dates back to 1882, today's Grand & Toy is committed to offering sustainable solutions to Canadian businesses in the areas of interiors, technology, and imaging and professional services, in addition to office and facility supplies. We are one of the largest B2B office products and services providers, operating one of the country's biggest distribution networks serving customers coast-to-coast via our direct sales force and e-commerce platform. Grand & Toy also demonstrates a firm commitment to corporate social responsibility through a comprehensive sustainability strategy that is manifested through numerous internal and external environmental and social outreach programs. For more information, visit

About PrintReleaf
Creating a global standard for sustainable forest product consumption, PrintReleaf guarantees to certifiably releaf all forest products consumed by its customers. Founded in 2011 by MPS industry veterans, the PrintReleaf Exchange [PRX] is the first technology platform that measures a customer's forest consumption and connects them directly to reforestation projects. The patent-pending technology not only measures consumption, but tracks its reforestation partners to ensure fulfillment. For more information, please visit


Media Contact:
Jesse Bernstein
Senior Consultant
Environics Communications, Inc. (for Grand & Toy)